C R Francis / Architecture
Copyright©: C. R. Francis / Architecture, p.a. 2017
AT&T - New Bern Sales Office
New Bern, NC
Developed in conjunction with Hull, Storey,
Gibson, the owners of the New Bern Mall
which serves as a backdrop to the structure,
the new AT&T - New Bern store was designed
to overcome a visibility deficit. Their
competitors, the local Verizon outlet, is located
within 150 feet of this facility and is closer to
the highway. Therefore, the tower was
developed to give presence on the US17
corridor. Within, the structure was left as an
unfinished shell with toilet facilities so that
AT&T could develop the interior of the
structure to match their nation wide marketing
design.